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EDIROL is Roland’s world-leading brand of computer-based audio recording and video presentation products. The company specialises in making USB and FireWire audio interfaces, field audio recorders and active monitor speakers for recording musicians and audio engineers. Alongside the established line-up of Audio solutions, EDIROL also offers innovative Video products such as video mixers and visual presenter boxes, which are aimed at video producers and visual artists (in particular VJs).
EDIROL Europe’s head office and corporate showroom is at Power Road Studios in West London.
EDIROL is part of the Roland Corporation, itself responsible for some of the most important products in the history of computer music. In 1983, Roland introduced the world’s first ISA card MIDI interface, the MPU-401, that then became the MIDI standard for the computer industry. In 1991, it produced the first GS/GM sound card, the SCC-1, which proved to be very successful for musicians who were starting to make music on personal computers. A few years later, in 1996, Roland also introduced the first set of virtual instruments by recreating the world famous Sound Canvas module as the “Virtual Sound Canvas” VSC-55, one of the very first Mac and PC software synthesisers. From 1997, Roland licensed its own GS/GM sound sets to Microsoft and Apple and in 1998 it produced the world’s first integrated USB audio/MIDI interface with onboard DSP, the UA-100, followed by the world’s first USB sound module, the SC-8850, and the world’s first USB MIDI keyboard, the PC-300. Since then the EDIROL range of audio solutions has progressively and continuously increased so that it now covers all the different aspects of music production, from audio interfaces to mixing stations, monitor speakers, MIDI controllers and a full range of accessories. EDIROL is also well known for its acclaimed range of field recorders, including the award winning R-09HR, the R-44 and the R-4Pro.
In 2004, EDIROL Europe was appointed distributor of Cakewalk products so, as well as producing all of the essential hardware that today’s computer musicians need, the company now offers and supports software titles too. Cakewalk’s product line includes the market leading sequencer in the US, SONAR, with its hugely-powerful music and audio production capabilities, plus the award-winning Project 5 soft-synth workstation and Z3TA+, Dimension Pro and Rapture virtual instruments. Recently Cakewalk has launched a powerful range of hardware solutions under the V-Studio label. The V-Studio range effortlessly fuses the best in hardware – utilising Roland's renowned design expertise – with the power and flexibility of Cakewalk's SONAR Producer software. All the V-Studio products are open systems and work with all the leading digital audio workstations on the market today including Ableton Live, Cubase, Logic, and SONAR.
In the video field, Roland has been involved in product development since 1998 when it launched the Video Canvas series, in particular with the V-5 video mixer, the A-6 audio post-production station and the unique SI-80SP MIDI-to-Lanc Time Code interface. At the end of 1999, EDIROL then entered the non-linear video editing world with the introduction of the DV-7R, an all-in-one solution than enabled real-time processing of video transitions without the need of rendering time. More recently other successful products have enriched the EDIROL video offer, including the acclaimed V-4 video mixer, P-10 video presenter and CG-8 video synthesizer. In 2006 EDIROL introduced another ground-breaking video product to great acclaim with its V-440HD multi format vision mixer, which has set a standard for installations and it can now be found in many prestigious venues around the world. In 2008, the V-8 8-channels video mixer made its debut and has established itself as the must-have product for both professional and aspiring Club VJs and is now the most successful video product ever produced by the company.
Recently EDIROL has launch the LVS-800 video mixer, which is positioned to greatly enhance any live video production in corporate, educational, live event, and house of worship applications.
The EDIROL video range include also several products perfect for being used on the field, like the well established F-1 video field recorder and the newly added VC-50HD video field converter.